The tradition of sending Holiday Cards Has started in the 1800s and continues to be a yearly tradition. The sending of holiday greeting cards is slowly becoming a lost art with the advent of modern technology – greetings through emails , tweets, texts and social media posts. There are many ways this tradition of sending holiday cards helps your business prosper through the years. This a kind of networking that does not require a big amount of money but definitely generates valuable and lasting rewards for your business.
Holiday cards sent through traditional mail are more personal than greetings sent through text or email and are often valued by the recipients. These holiday cards also present a great opportunity to make your company known to potential customers and clients. Remembering someone, whether a customer, a business partner or an employee, with a well-thought personalized holiday greeting lets them know they are important and special.
When someone receives a holiday card, they immediately feel valued and important. Recipients understand that if their name was included in the mailing list then they are an important part of the business. Having done business with a customer is important but you also want to cultivate loyalty by enticing customers to keep on returning to do business with you.
You can also use these holiday card to welcome new clients to your business and encourage them to do business again with you. Regularly updating your mailing list means you care enough to keep your customers in the loop and thank them for their continued patronage. Sending holiday cards show your appreciation to new business associates clients and lets them know they are very important.
Keeping your customers on your mailing list is helpful in encouraging their association and loyalty to your company. It has also been proven that most people ignore or disregard about half of the emails that they receive in their inbox. Holiday greetings and wishes that are sent electronically are not a bad thing, but being able to receive a personalized card through mail makes it a very special and unique experience.
Personalized holiday cards also show that a company is doing well and lets others realize that they have made a very smart decision to do business with you. During holidays and special occasions, these personalized cards are usually displayed for everyone to see. The best way to get the company’s name at the front and be seen by everyone is through holiday cards.
Do not use the excuse that you have no time to choose, address and customize holiday cards. Most greeting cards will come in different designs including foil stamping and embossing. Cards with religious designs and content may not be a good choice for all customers so be sure to choose something that clients will enjoy and not be offended with.