Advantages of Phone Call Tracking and Attribution
Phone call tracking and attribution is a new form of marketing analytics that is taking over the marketing industry. This marketing analytics does not work by itself but it is aided by other analytics. The main difference between these analytics and the other for of marketing analysis is that with this one, you get firsthand information of what a customer feels about a product. Some of the benefits of phone call tracking and attribution are highlighted below.
It goes without saying that the first benefit is first hand information and feedback from clients. Tracking customer calls to your business gives you a better understanding of why they are attracted to your business when you listen in. You are able to also make assessment on what improvements you need to make to your products so that they enjoy them better.
When you track your calls, you are able to also understand how your employees are interacting with the clients. One advantage of this tracking is that you are able to assess how your employees respond to customers. Communication between your employees and customers can be standardized and improved when you know what they are saying.
You can also use this analysis to compare your marketing strategy and check if it correlates with that of the market. Gaps between your marketing strategy and how they translate to sales can be bridges with this analysis. You can use relevant strategies with a clearer picture of the market.
This analysis can also be used for keyword level tracking. When you know which keyword are appealing to the market, you can use easily use them for your marketing campaigns. You can also know which keywords are not relevant online and cease to use them for effective marketing campaign.
When integrated to campaigns, you can know those that are useful from those that are not. When you know which campaigns work you are in a position to make informed decisions with the data you are collecting to help you know where to concentrate on your best efforts.
Phone call tracking and attribution will also help you get a clearer picture of the paths clients have taken while interacting with your organization. You are able to know how a client first approached your organization, what attracted them to your company, buying patterns as well as what makes them stay. This information is helpful for you since you can document reasons why clients do not give you repeat business and improve on it.
It is helpful to invest in marketing campaigns that have a return on investment. With this analysis, you have a clearer picture of campaigns that do have a return on investment and those that are profitable for your business. You are bound to save a lot on costs when you know which campaigns are profitable and use them instead of those which are not.