Call tracking is the procedure in which it measures how marketing efforts done on sales and lead generation is being affected. It was created from evidence based marketers’ goals for achieving increased visibility to leads. If all sales and leads came from the online conversion forms, then it’ll be easier to figure out which ads are providing the best return on investment without call tracking whatsoever.
But for various industries of ecommerce including financial services, automotive, healthcare, travel as well as B2B technology, most of the leads and sales are generated through phone.
Call tracking systems make it possible for a company to cheaply and instantly create toll-free or local telephone numbers with just a click of a button. As a matter of fact, the entire process is all but normal especially to companies that are used to purchasing from traditional phone numbers. For telephone numbers to be searched and tracked quickly, it is assigned by labels, nicknames and tags. The next thing that marketers do is to integrate unique phone number combined with marketing engagement such as radio or TV ads, social media ads, conference print collateral or search keywords. Whenever a customer calls them, the unique number will report instantly the ad source based on the phone number associated.
It is possible to use one business phone number if you are using call tracking software. Through this, it can be automated to see phone metrics from location of calls, duration of calls and number of calls automatically. The basic phone call tracking can be effective in the event that the business wants to weigh the sales calls lasts for 40 seconds or even less.
Running multiple ads at once is a norm for a number of small to medium sized businesses. A brand may have 6 separate groups of advertisements based on the product. Campaign based call tracking system offers various phone numbers. In each of this phone number, it is designated to a particular product, paid search ad group, specific keyword or individual ads. With this being said, both the marketing and sales can have separate calls depending on which ad it has originated.
Imagine that you’re operating a big company focusing in travel and tours. You’re offering flights as well as accommodations to literally hundreds or thousands of locations globally. Picture the number of keyword combinations that may lead potential clients back to your page. You must have access to pool of telephone numbers in order to get insights of which keyword derive phone sales. It is not new for enterprise level businesses to make reservations for thousands of unique phone numbers for doing their call tracking.